My Little Home – Housing Updates Website.

CLIENT

This is a housing news website I own, and it perfectly illustrates the highs, lows and highs of SEO that you may come across over time. 

Information and Education websites that rely heavily on search engines (especially Google) are usually at the mercy of periodic algorithm updates that may either hurt or  reward your content – depending on whether or not the algorithm thinks you’re playing by its rules.

However, due to the implementation and improvement of Google’s AI Overviews in the last year, search queries that websites like mine used to answer and rank highly for are now being scraped and answered by Google AI Overviews by using our content. So most searchers don’t need to click our links to find the answers they need.

The website is now down to 2600+ visitors a month in June 2026, down from it’s highest of 7400+ in September 2025. 

However, you can see on the graph it’s going up again as we continue to focus on good content. 

Though Google is very vital for online visibility, it can be a fickle mistress. This is why we always inform our clients that a solid business strategy does not rely solely on Google, but on a comprehensive strategy that involves a solid value proposition (product/service), social media, web content, local reputation and more. 

Google is not a magic solution to your business problems, but it can be an important player. 

Since the advent of this site in 2024, this website has seen the below total traffic:

2024 –  6,740

2025 – 52,306

2026 – 23,900 (June)

LEGACY

The work on this website is one I am absolutely proud of (300+ regular readers and subscribers at this time). The reduction in traffic may seem like a poor sign to some, but I see it as the natural course of providing a valuable service. There are highs and there are lows.

The focus is to continue to simplify complex issues around the housing crisis and provide quality housing articles and insights that Irish residents may find useful. This is all in the hopes that we can all better understand what is going and hopefully make informed decisions.